HubSpot CRM Free vs Paid: Which Plan Is Better for Your Business?

Sales teams worldwide are loving HubSpot CRM, and it’s no wonder why. With a plethora of tools and capabilities, it has helped thousands of small businesses sell more.

The best part is that you can use it for free for as long as you want. If you need more firepower, you can always upgrade to one of the paid subscriptions to suit your needs better.

Are you ready to find the best HubSpot plan for your company? Here’s a HubSpot CRM free vs paid comparison to help you decide.

What Is HubSpot CRM?

HubSpot CRM is an al-in-one toolkit for growing businesses. It helps companies manage customer relationships, monitor interactions, and streamline operations.

Originally, HubSpot CRM was primarily an inbound marketing tool. It gave marketers the resources to understand buyers, nurture leads, and convert them into customers.

Today, it’s a complete customer platform operating on the cloud. It features a suite of software products in essential areas like sales, marketing, customer service, operations, and content management.

Regardless of your size and budget, you’ll find a HubSpot solution to fit your business.

HubSpot CRM Products

Let’s take a closer look at the different HubSpot products:

1. Marketing Hub

HubSpot Marketing provides powerful tools to help marketing teams attract leads, engage with the audience, and boost revenue. It uses AI to streamline these processes and deliver personalized content.

Some of the best features include:

  • Live Chat: Help website visitors with chat automation.
  • Contact Management: Update contact records and log sales.
  • Marketing Automation: Automate marketing campaigns using chatbots, quote-based workflows, and email triggers.
  • Marketing Analytics: Measure website traffic, visitor behaviors, and conversion rates.

2. Sales Hub

Imagine having all your sales activities and customer information in one place, easily accessible and organized. HubSpot Sales makes all that possible.

It provides a personalized workspace where you can manage leads, view sales pipelines, schedule meetings, track emails, and automate follow-up tasks.

That way, you can focus more on growing the business without getting bogged down in administrative tasks.

Sales Hub has everything you need to close more deals, faster.

  • Lead Management: Keep all your leads and upcoming sales tasks in one easy-to-use platform.
  • Email Templates: Turn your top-performing sales emails into customizable templates.
  • Sales Automation: Set up automated email sequences, customizable workflows, and task queues to stay connected with leads.
  • Email Tracking: Get notified the moment a lead opens your email so you can follow up promptly.
  • Call Tracking: Stay on top of your sales calls, record phone conversations, and log calls automatically.

3. Service Hub

Service Hub

Service Hub hooks all customer interactions to the front office; you can easily spot growth opportunities while keeping your customers happy.

You can track satisfaction levels, upsell, cross-sell, and keep everything running smoothly in one platform.

  • Shared Inbox: Connect all your team emails, chats, and Facebook messages into one inbox.
  • Playbooks: Build a library of guides and best practices to help your customer service team tackle any challenge.
  • Automated Customer Service: Automate repetitive tasks and generate instant responses to common customer inquiries.
  • Team Management: Make sure all your sales reps have access to the resources they need to get the job done.

4. CMS Hub

HubSpot CMS makes it a breeze to create dynamic website pages optimized for any device. Here’s how CMS Hub addresses your top content management challenges:

  • Drag-and-Drop Builder: Create and update pages without coding.
  • Content Assistant and Blog Maker: Use AI to write high-quality blog posts.
  • SEO Recommendations: Optimize your website and boost your search engine ranking using data and insights.

5. Operations Hub

Operations Hub: Linking apps

How about a unified toolkit that links apps, organizes customer data, and automates sales processes all within one CRM platform? Operations Hub makes it all simpler with these features:

  • Custom report builder
  • User-friendly data collection
  • Data quality assurance
  • Coding-free data synchronization

6. Commerce Hub

Manage customer data, quoting, billing, payments, and reports all within the HubSpot Smart CRM. Plus, you can choose between HubSpot and Stripe payments and enjoy B2B checkouts either way.

Not to mention, you can easily link Quickbooks for your bookkeeping needs and review your revenue performance using advanced reporting.

7. CRM Suite

Now, if you want all the Hubs in one package, the CRM Suite is the perfect product for you. It’s fueled by the same database, ensuring everyone on your team is on the same page and working on the same dataset.

What Is HubSpot CRM Free?

If you’re new to CRM, you can use HubSpot free tools at no hidden costs. Unlike free trials, it has no time limit and doesn’t require a credit card. It has tons of handy features that you won’t need to rush into a premium plan any time soon.

HubSpot CRM Free offers limited features from HubSpot products. You can have unlimited users, and if you upgrade to paid plans, you only need to pay for users requiring access to paid features.

You can also add up to 1 million contacts to your free account. The only caveat is that if you use the free tools with a paid Marketing Hub subscription, your marketing contacts will count in both places. That could jack up the cost of all additional contacts.

Features of HubSpot CRM Free

Free Tools is essentially a free CRM Suite—you’ll enjoy all the basics from each Hub. We’ve outlined some of the best free features below.

Marketing features:

  • One email automation action
  • Live chat (with HubSpot branding)
  • Limited email health reporting
  • Up to 2,000 marketing emails per month
  • Three reporting dashboards, at ten reports per dashboard

Sales features:

  • One deal pipeline per account
  • Five email templates
  • Five canned snippets (reusable answers to FAQs)
  • Slack integration

Service features:

  • Email scheduling
  • Email tracking and notifications
  • Email reply tracking
  • Team email
  • One ticket pipeline per user

CMS features:

  • Up to 25 website pages
  • Design manager
  • Multi-language content creation
  • Email marketing
  • Premium cloud hosting

Operations features:

  • App Marketplace integration
  • Ten custom properties
  • User management
  • Limited email health reporting

Commerce features:

  • Invoices
  • B2B checkout
  • Payment links
  • Stripe payment processing

For the complete list of HubSpot free tools, visit HubSpot.

Limitations of HubSpot CRM Free

While HubSpot CRM Free offers plenty of value, it lacks the following features:

  • One-on-one technical support
  • Email and in-app chat support
  • HubSpot-provided phone numbers
  • Simple automation
  • Simple revenue reporting

What Is HubSpot CRM Paid?

paid sign

Are you looking for a specific range of features and services for running particular aspects of your business? The CRM Suite and all Hubs, except Commerce, are available in three paid tiers: Starter, Professional, and Enterprise.

Each tier builds upon the one before, with increased limits and additional features. For instance, any HubSpot Starter plan includes all free tools, plus additional users, higher limits, and advanced features.

The CRM Suite follows the same structure. The CRM Suite Starter has the free tools, along with Starter versions of the Hubs.

If you’re a U.S.-based customer and availing HubSpot products for the first time, you may be eligible for promo discounts.

How Much Do HubSpot CRM Paid Subscriptions Cost?

Here are the monthly subscription costs of different HubSpot products:

Product Starter Professional  Enterprise
CRM Suite $18 $1,600 $5,000
Marketing Hub $18 $450, includes 5 paid users $3,600
Sales Hub $18, includes 2 paid users $450, includes 5 paid users $1,500, includes 10 paid users
Service Hub $18, includes 2 paid users $450, includes 5 paid users $1,200, includes 10 paid users
CMS Hub $23 $360 $1,200
Operations Hub $18 $720 $2,000
Commerce Hub No subscription fee, charged per transaction


You can also mix and match and create your custom bundle. Here’s a sample computation:

Product Price/Month
Marketing Hub Starter $18
Sales Hub Starter $18
Service Hub Starter $450
CMS Hub Professional $360
Operations Hub Enterprise $2,000
Total $2,846

Except for some Enterprise plans, you can save 10% on your bill if you pay upfront for an annual subscription. The price for additional users for the Marketing, Sales, and Service Hubs varies per tier.

Not included in the pricing plans is a one-time onboarding fee for some Hubs. This fee is mandatory for CRM Suite, Marketing, Sales, and Service and optional for CMS.

Professional onboarding ensures you properly implement the software or service you’ve invested in.

A HubSpot expert will guide you in setting up your software, creating workflows, connecting existing tools, and maximizing the tools to achieve your business goals. You can expect all the support you need as you integrate Hub products into your operations.

Below are the costs of onboarding for applicable products:

Product Professional  Enterprise
CRM Suite $6,000 $14,000
Marketing Hub $3,000 $7,000
Sales Hub $1,500 $3,500
Service Hub $1,500 $3,500
CMS $1,500 $2,000


Which HubSpot Plan Should You Get?

If you have a small team, the Starter plans are a great place to begin. They offer all the basics you need at a price that won’t break the bank.

But if you’re a bit further along, the Professional plans offer advanced features like automation tools, personalized outreach, and detailed analytics to supercharge your efforts.

And, for the big players with complex needs and hefty budgets, the Enterprise plans provide top-of-the-line features and premium support to stay ahead of the game.

Now, if you’re new to CRM, use the free tools all you want before committing to a paid subscription.

Final Thoughts

To wrap up, the HubSpot CRM Free vs Paid comparison isn’t really up for debate.

HubSpot CRM is quite robust, and what we’ve discussed here only scratches the surface. Sure, it’s not exactly cheap, but think of it as an investment rather than just another expense.

Ultimately, whether it’s worth shelling out for the paid version depends on your business goals, budget, and specific needs.